ST40 - Regional Marketing Manager

• Develop and execute annual and quarterly marketing strategies for the Vietnam market, aligned with overall business objectives
• Manage the marketing budget, optimize resource allocation, and maximize ROI
• Monitor market trends, competitor activities, and consumer behavior to provide data-driven decision-making insights
• Lead the marketing team, set OKRs, and track team performance

• Own the strategy and execution across major Vietnamese social platforms including Facebook, Instagram, TikTok, YouTube, and Zalo
• Develop content calendars and produce high-quality, localized content (graphics, short videos, livestreams, etc.)
• Manage paid advertising campaigns (Meta Ads, TikTok Ads, Google Ads, etc.), optimize performance, and control customer acquisition cost (CAC)
• Collaborate with KOLs/KOCs and influencers to expand brand reach
• Track social media OKRs (engagement rate, follower growth, conversion rate, etc.) and deliver regular performance reports
• Ensure all marketing content complies with Vietnam's financial industry regulations and compliance requirements

• Design and execute product education and investor education programs for customers, partners, and internal teams
• Develop training materials (courses, manuals, videos, etc.) that are professional, accessible, and compliant
• Organize webinars and workshops to enhance users' financial literacy
• Establish training effectiveness evaluation frameworks and continuously optimize content

• Develop and execute PR strategies to elevate brand awareness and credibility within Vietnam's financial industry
• Build and maintain relationships with local financial media, industry media, and opinion leaders
• Write press releases, media statements, and official company communications
• Manage crisis PR to safeguard brand reputation
• Plan media press conferences and coordinate participation in financial industry summits

• Plan and execute brand events including product launches, financial industry expos, roadshows, and investor meetups
• Manage full event lifecycle: venues, collaterals, vendors, budgets, and on-site execution
• Design online events such as livestreams, virtual launches, and webinars
• Partner with the sales team to drive leads and business conversion through events
• Conduct post-event reviews and deliver performance summaries

• Work closely with sales, product, compliance, and customer service teams to ensure marketing activities align with business goals and meet regulatory requirements
• Partner with the headquarters marketing team to localize global marketing strategies
• Manage external vendors (advertising agencies, PR firms, design studios, etc.)

• Bachelor's degree or above in Marketing, Finance, Communications, Business, or related fields
• 3-4+ years of integrated marketing management experience, with at least 2 years in the Vietnam market
• Experience in the financial industry (e.g., banking, securities, funds, insurance, wealth management, fintech, payments, cryptocurrency, forex, investment platforms, etc.)
• Familiarity with Vietnam's financial market landscape, regulatory framework, and compliance requirements
• Solid social media operations experience; in-depth understanding of Vietnam's leading platforms (Facebook, TikTok, Zalo, etc.)
• Hands-on paid advertising experience; proficiency with Meta Ads Manager, TikTok Ads Manager, Google Ads, and similar tools
• Proven track record of planning and executing large-scale online and offline events
• Well-connected with Vietnamese financial media and industry KOLs
• Native-level Vietnamese and fluent English (Chinese is a plus)
• Strong project management skills with the ability to juggle multiple initiatives simultaneously
• Data-driven mindset; proficient in Google Analytics, Meta Business Suite, and similar analytics tools
• Familiarity with the OKR goal-setting framework; able to independently define and drive team OKRs

• Marketing experience in fintech, cross-border finance, or international financial institutions
• Team management experience
• Familiarity with Southeast Asian financial markets and Vietnamese financial consumer culture
• Financial content creation capabilities (professional copywriting, investor education video planning, etc.)
• Crisis PR experience within the financial industry
• Experience with AI tools is a strong plus (e.g., ChatGPT, Claude, Midjourney, Canva AI, Jasper, Runway) — ability to apply AI tools to content creation, data analysis, marketing automation, and other use cases to boost productivity

• Strong strategic thinking combined with hands-on execution
• Strong innovation mindset; able to adapt quickly to market and regulatory changes
• Excellent communication and cross-cultural collaboration skills
• Results-oriented, proactive, and able to thrive under pressure
• High level of compliance awareness and professional integrity

• Opportunity to work with an international team
• Strong career development prospects
• Flexible working arrangements
• Comprehensive training and learning resources