ST50 - Education & Brand Lead
Ho Chi Minh City, Vietnam
Full timeOn-site
Job description
Job Description
Position: Education & Brand Lead
Location: Ho Chi Minh City, Vietnam (Onsite)
Job Type: Full time
Company Description:
Startrader is an SCA regulated platform, operating across 200+ regions with regulation by ASIC, FSCA, FSA, and FSC. Powered by reliable platforms such as MT4 and MT5, Startrader delivers fast execution, secure transactions, and a professional trading environment for both individual traders and institutional partners. Through continuous innovation, educational support, and strategic global expansion, Startrader aims to empower clients with the tools and confidence they need to trade successfully in the financial markets.
We’re expanding fast—and we’re looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.
The above section remains same for all the JDs. The below sections need to be edited.
Role Overview:
This role is the financial-knowledge face of the brand, and the owner of the Education channel's growth strategy end to end, not just a content producer working off a fixed calendar. We need someone who understands financial markets deeply enough to host real conversations, and who thinks like a brand and growth owner: what direction should this channel take to grow, not just what to film today.
This person will also lead the KOL network and manage a small production team
Key Responsibilities:
1. Educational Content Production
· Plan and host AMA, podcast, and livestream series on financial markets (macro, forex, gold, indices)
· Prepare content/questions ahead of each session, ensuring real depth, not surface-level talk
· Represent the brand at online/offline events, product announcement videos
· Stay updated on financial content trends and competitor creator activity to inform strategy
2. Financial Educators & KOLs Management
· Build and manage a network of financial educators, analysts, and influencers (in-house, external network, guest experts); Always look for and onboard suitable KOLs, fostering strong relationships
· Directly manage KOL relationships: content briefing, rate negotiation, agreement terms, and delivery timelines
· Set selection criteria, build content guidelines, QC all co-produced content before publishing, ensuring accuracy, brand alignment and compliance
· Serve as the main point of contact for educator/creator partners: coordinating schedules, resources, and feedback
· Track and report creator/campaign performance: views, engagement, and leads routed to IB where applicable
3. Channel Growth & Strategy
· Own the Education channel's growth strategy from the ground up: define content pillars, cadence, and formats that drive real growth, not just maintenance
· Leverage the KOL network and IB co-content opportunities to amplify Education content beyond the owned channel, not relying on organic reach alone
· Set growth targets by stage, and propose the right tactics for each stage of channel size
4. Brand Direction
· Define tone of voice and positioning for each Education content series, consistent with STARTRADER's overall brand voice
· Ensure all Education content reinforces the brand image STARTRADER wants to build (credible, education-first, never sensationalized)
· Make branding decisions for new series (naming, visual direction, positioning against other financial content on the market)
5. Team Coordination
· Set the overall Education + Production strategy for the brand
· Coordinate with the Social Media team to keep Education content aligned with the broader content calendar
Requirement
- 3+ years of experience in the financial industry (forex, equities, investment), with a real understanding of macroeconomics, not just news-following
- Hands-on experience running livestream/podcast production independently, not just appearing on camera with a crew handling everything behind the scenes
- Has personally built a content/media channel from scratch before (YouTube, podcast, or an internal company channel), with real growth numbers to show, not just "did content work"
- Has real branding decision-making experience, for example repositioning a product or series, not just executing someone else's brief
- Comfortable and natural on camera/mic, with sample work available to review
- English proficient enough to read international financial materials
Nice-to-have
- A good existing network within the CFD/trading industry (a strong bonus, not required) - connections with traders, analysts, brokers, or industry communities that can be tapped for guest experts, partnerships, or credibility. A strong network can directly accelerate the KOL Management and guest-expert sourcing work in this role, faster access to credible guests for AMA/podcast series, and potential co-marketing opportunities within the trading community.
- Prior experience working at a broker or financial company
- Experience managing a small team
Portfolio Requirements
When applying, please include:
·Sample video/audio work: 1-2 videos/projects of you hosting or presenting financial content (AMA, podcast, livestream recording, or similar)
·Channel growth evidence: link to a channel/series you've personally built or grown
Why Join Us?
At STARTRADER, we believe in empowering our people as much as we empower our traders. You will work in a fast-paced and performance-driven environment with strong leadership support, clear career growth opportunities, and ongoing professional development.
e offer competitive compensation, a collaborative culture, and the opportunity to contribute to a rapidly expanding global trading brand.