ST45 - AI Social Media Executive (Chinese & English)
Kuala Lumpur, Malaysia
Full timeOn-site
Job description
Position: AI Social Media Executive (Chinese & English)
Location: Kuala Lumpur (On-site）
Job Type: Full time
Company Description:
STARTRADER is one of the world’s fastest-growing brokers that provides leading, continuously optimized and advisory solutions to clients globally. With us, you can trade hundreds of financial instruments across asset classes – CFD on forex, metals, commodities, indices, and shares. STARTRADER is the brand representing a network of regulated and licensed entities across various jurisdictions, each authorized to provide specific financial services in compliance with local regulations.
We’re expanding fast—and we’re looking for talented people who want to grow their careers in a forward-thinking fintech environment built on innovation, integrity, and excellence.
Role Overview:
We are looking for a creative and AI-enthusiastic Social Media Executive to join our AI Content Team. In this role, you will be responsible for the planning, creation, and management of content across our global social media platforms, while leveraging AI tools to improve content creation efficiency and quality. You will work closely with our design, video, AI, and global marketing teams to develop creative and impactful brand content for audiences across global markets, mainly in China region. If you are passionate about social media, enjoy exploring the latest AI tools, and are excited about shaping the future of content creation, this is the role for you.
Key Responsibilities
1. Social Media Management (40%)
- Manage the day-to-day operations and content publishing across global and China-focused social media platforms, including Instagram, Douyin, Xiaohongshu (REDNOTE), WeChat Official Accounts, and other relevant channels.
- Assist in developing and maintaining the social media content calendar to ensure timely and consistent content publication.
- Track and analyse content performance to identify trends, insights, and opportunities for continuous optimisation.
- Ensure consistency in brand messaging, visual standards, and overall content quality across social media platforms.
2. AI Content Creation (35%)
- Utilise AI tools such as ChatGPT, Kling, Runway, Midjourney, and other relevant platforms to support the creation of images, videos, and written content.
- Participate in AI-driven creative ideation and continuously explore new content formats and creative approaches.
- Build and maintain a structured library of AI prompts, creative assets, and reusable content resources.
- Stay up to date with the latest AI and AIGC trends, tools, and developments, and apply relevant technologies to daily content creation workflows.
3. Content Planning & Project Coordination (15%)
- Collaborate with the AI team to develop creative content concepts and social media topics.
- Prepare clear and comprehensive content briefs based on project requirements and coordinate with internal design, video, and creative resources to execute content production.
- Track content production progress and ensure projects are delivered on schedule.
- Support the optimisation of AI-powered content production workflows to improve team efficiency and collaboration.
- Support content requirements from global teams and facilitate effective cross-functional communication.
4. Data Analysis & Optimisation (10%)
- Consolidate and analyse social media performance data on a regular basis.
- Prepare weekly reports, monthly reports, and content performance reviews.
- Provide data-driven recommendations to optimise content performance and improve reach, engagement, and overall communication effectiveness.
Requirements
- Bachelor’s degree or above in Marketing, Communications, Advertising, Digital Media, or a related field.
- 1–3 years of relevant experience in social media management, content marketing, digital marketing, or a related role.
- Familiar with social media platforms including Facebook, Instagram, TikTok, LinkedIn, Xiaohongshu (REDNOTE), and other relevant channels.
- Strong interest in AI, AIGC, and content creation, with a willingness to continuously learn and experiment with new tools.
- Strong content planning capabilities and visual awareness/aesthetic judgement.
- Proficient in both written and spoken Chinese and English, with the ability to communicate and collaborate effectively with international teams.
- Proactive, responsible, and highly organised, with strong execution skills and a collaborative team mindset.
Nice to Have
- Hands-on experience with AI-generated video, AI-generated images, or AI-powered content workflows.
- Familiarity with AI tools such as ChatGPT, Midjourney, Kling, Runway, Hailuo, or similar platforms.
- Experience in short-form video production, photography, video editing, or basic graphic design.
- Experience managing or creating content for Chinese social media platforms.
岗位简介：
我们正在寻找一位充满创意、热爱 AI 的社媒运营专员，加入我们的 AI Content Team。
你将负责全球社交媒体内容的策划、制作与运营，结合 AI 工具提升内容创作效率，与设计、视频及全球市场团队紧密合作，共同打造具有创意和影响力的品牌内容。
如果你热爱社交媒体、喜欢探索 AI 新工具，并希望参与未来内容创作方式的变革，我们期待你的加入。
岗位职责
① 社交媒体运营（40%）
- 负责公司全球社交媒体平台的日常运营与内容发布（Instagram、抖音、小红书、微信公众号等）
- 协助制定内容排期，确保内容按计划上线
- 跟踪平台数据表现，优化内容策略
- 维护品牌内容的一致性与发布质量
② AI 内容创作（35%）
- 使用 ChatGPT、Kling、Runway、Midjourney 等 AI 工具，协助完成图片、视频及文案创作
- 参与 AI 创意策划，不断探索新的内容形式
- 建立和维护 AI Prompt、素材及内容资产库
- 持续关注 AI 行业趋势，并将新工具应用到日常工作中
③ 内容策划与项目协作（15%）
- 与 AI 团队共同策划创意内容及社交媒体选题
- 根据内容需求撰写 Brief，并协调设计、视频等内部资源完成内容制作
- 跟进内容制作进度，确保项目按时交付
- 协助优化 AI 内容生产流程，提升团队协作效率
- 支持全球团队的内容需求与跨部门沟通
④ 数据分析与优化（10%）
- 定期整理社交媒体运营数据
- 输出周报、月报及内容复盘
- 根据数据提出内容优化建议，提高传播效果
任职要求：
· 本科及以上学历，市场营销、传媒、广告、数字媒体或相关专业优先
- 1–3 年社交媒体运营、内容营销或数字营销相关经验
- 熟悉 Facebook、Instagram、TikTok、LinkedIn、小红书等平台运营逻辑
- 对 AI、AIGC 和内容创作有浓厚兴趣，并愿意持续学习新工具
- 具备良好的内容策划能力和审美能力
- 良好的中/英文沟通能力（能够支持国际团队协作）
- 工作积极主动，责任心强，具备良好的执行力和团队合作精神
加分项（Nice to Have）
- 有 AI 视频、AI 图片或 AI 工作流使用经验
- 熟悉 ChatGPT、Midjourney、Kling、Runway、Hailuo 等 AI 工具
- 有短视频创作、摄影、剪辑或基础设计能力
- 有中国社交媒体运营经验